Are Consumers More Receptive to Advertising Based on the OTT Device They Use?
By: Dan Robbins Head of Ad & Programming Research, Roku As TV consumption continues to shift toward video streamed over-the-top…
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The Open Garden: Embracing a New Paradigm for First-Party Data
By: Laura Lewellyn, VP of Data strategy and partnerships If you read the trade press, you’ve followed the growing number of…
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Creating stronger consumer to brand relationships with 1st party data solutions
By: Tiama Hanson-Drury, EVP Product Development As the leading provider of first-party data and data services, everything we do is…
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For Consumer and B2B Insights, Trackers Still Pack a Punch
By: Jackie Lorch VP, Global Knowledge Management Insights from tracker studies can, among other things, help marketers and researchers better…
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John Iacoviello on the Value of Appended Data in Research
John Iacoviello is the Director of Market Insights at L.E.K. Consulting, a global leader in strategic management consulting. In that…
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Bain & Company Partner Eric Almquist Weighs in on the Value of Research
Eric Almquist, a partner at Bain & Company in Boston, is Global Head of Customer Insights and a leader in…
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