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WIRe: Diversity in Research

WIRe: Diversity in Research

On June 14, 2023, panelists Katie LaMere, Nicole Mitchell, Iris Weiss and Meghan Slan discussed how inclusive research is effective…

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Staying Ahead of the Downturn

Staying Ahead of the Downturn

How consumer behaviors are shifting and why businesses must take note.

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Choosing the right insights partner for commercial due diligence

Choosing the right insights partner for commercial due diligence

Successful investing requires both the ability to identify opportunities that can drive growth and profits, and the actionable insight to…

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Respondent Engagement: Announcing the Winners of Dynata Quest Awards 2022

Respondent Engagement: Announcing the Winners of Dynata Quest Awards 2022

At Dynata, we think respondent engagement is such a critical issue that we have implemented an internal initiative to pursue…

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Advertising Effectiveness: The Value of Creative Testing

Advertising Effectiveness: The Value of Creative Testing

Estimates say that the average person sees between 6,000 to 10,000 ads every day, an almost twofold increase from ten…

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Five Things Marketers Can Do Today To Prepare For A Cookie-Free Tomorrow

Five Things Marketers Can Do Today To Prepare For A Cookie-Free Tomorrow

Planning for a cookieless tomorrow means starting today to position your organization for success before the change occurs. Below are…

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