Summary

Sublime (Azerion Group), a digital advertising company that specializes in delivering creative and effective programmatic advertising solutions, wanted to understand the impact their advertising campaigns had on raising awareness and consideration among affluent audiences of their client’s products.

By leveraging Dynata’s robust cross-device panel, campaign measurement tag and analytics, Sublime was able to empower their Insights & Analytics team to demonstrate the ROI of their global campaigns.

The challenge

Founded in 2012, the Paris-based company executes premium, non-intrusive digital ad formats through direct and programmatic advertising on behalf of their client’s brands to elevate brand equity, drive results, and enhance the user experience. Sublime sought to expand its partnership with Dynata to elevate its advertising measurement capabilities with Dynata’s high-quality, connected data and technology to serve their worldwide client base.

Objective 1:

Measure & verify digital ad campaigns

Objective 2:

Avoid disruption of user-experience

Objective 3:

Enable internal Insights & Analytics teams to analyze campaigns

The solution

Sublime leveraged Dynata’s industry-leading first-party panel data and methodology to facilitate consistent cross-device measurement to quantify the lift of key brand metrics via Dynata Advertising Solutions.

By combining a survey-based methodology with behavioural data captured from Dynata’s dynamic campaign tag, Sublime was able to measure the impact of exposure across all levels of the purchase funnel to better understand brand perception, awareness and purchase intent of their premium inventory against affluent audiences.

The results

Using Dynata’s passive measurement technology and reporting, Sublime’s Insights & Analytics team confidently verified the success of their digital ad campaigns in partnership with Dynata’s research team without disrupting the user experience. Their team successfully demonstrated lifts in brand awareness, favorability and consideration to prove that their advertising campaigns were successful across all stages of the purchase funnel.