The challenges

As the speed of business and rapid changes in consumer behaviors and attitudes continue to accelerate, market researchers are challenged to adopt a new research model that can keep pace in this consumerled era. Hall & Partners, one of the world’s leading strategic brand consultancies, was seeking a data and insights solution partner to help them establish that new blueprint to power The Hub, its proprietary data visualization and storytelling platform. The Hub facilitates robust data visualization, data integration and storytelling, paired with best-in-class expertise that brings data to life and turns insights into action.

At the heart of the choice was a focus on transformation, enabled by both operational efficiencies and highquality connected data. Doing away with traditional processes, outdated structures and lengthy timescales associated with data, research and insights would allow Hall & Partners to focus more of their efforts advising and inspiring their clients with world-class insights.

The solution

Hall & Partners selected Dynata for its high-quality data, proven expertise and partnership model, and the Dynata Insights Platform, a revolutionary all-in-one solution that automates every step of the marketing continuum. Dynata’s innovative technology allows Hall & Partners to connect data to insights and insights to action in one place with audience selection, connected data, surveying and campaign activation and optimization capabilities. Those insights are then extended into The Hub for visualization and storytelling, leveraging automation for time-and-resource-intensive-data and research steps, enabling faster delivery insights to their clients for action.

That automation ensures Hall & Partners has access to the right audiences for their clients, and can quickly move to creating and conducting surveys, analyzing the results, to identify opportunities to create and optimize campaigns for their clients. With the “plug & play” capabilities in the Dynata Insights Platform, Hall & Partners will expand operational efficiencies, increase speed to insights and automate processes (such as sampling, survey creation, scripting and data analytics and visualization). Hall & Partners can benefit from templated surveys and data processing functionality, drastically reducing time-to-field and time-to-insight. In addition to this, Dynata’s API provides hub-ready data in the platform with a single log-on and a simple user experience across a powerful software suite. To create further operational effeciences, Dynata’s reporting and visualization offering delivered an automated way to update charts within The Hub saving significant time and resources. Their research team is able to take the insights from those steps and quickly stream them into The Hub, ensuring that they can focus on impactful revenuegenerating client-facing work.

Advantages of choosing Dynata:

Global scale and rich depth of fully-permissioned first-party data.

Integrated and automated digital user workflow.

Innovative technology for automation, analysis and reporting

A connected seamless insights experience on one central platform.

The results

The results of this transformational partnership will have a significant impact on the way that Hall & Partners operates and the service they provide their clients. Hall & Partners estimates that they can decrease time spent for data collection from 60% today to 10% in 2022, while data connection time is estimated to increase from 30% today to 40%. It is forecasted that through this partnership with Dynata, Hall & Partners will have the ability to increase time spent advising and delivering insights to clients to inspire business decisions, from 10% today, to 50% by 2022.