Audience Activation

Activate real audiences, not just demographic proxies

Dynata turns research-driven insights into targeted advertising by activating real behavioral and attitudinal audiences across digital, social, and programmatic platforms.

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Activate real audiences, not just demographic proxies

Product Overview

Turn insights into ad performance

Marketers and research teams often struggle to translate insights into actionable media targeting. Instead, agencies use
generic audience proxies that dilute strategic impact. Dynata’s audience activation solves this by allowing brands and
researchers to activate real, research-validated segments directly in advertising platforms. Whether targeting based on
purchase intent, attitudes, or behaviours, Dynata delivers precision at scale, reducing waste, improving ROAs, and
expanding reach to new buyers. Our turnkey solution connects insights teams and media buyers, streamlining execution
and helping market research evolve from cost center to growth driver.

Target audiences are most likely to convert based on real data.
Improve ROAs through better
targeting and less media waste.
Drive incremental growth by reaching new, research-defined segments.

Leverage survey data for precision audience targeting

Syndicated Audience

Access 1,200+ high-quality audience segments out of the box. Our segments are ideal for precision campaigns that need quick activation and can meet the most demanding of campaign timelines. All Dynata segments are built from our high quality global first party panel.

Custom Audiences

Let Dynata build fully scaled, privacy-compliant audiences from your market research data, delivered to a variety of online and offline media platforms, exchanges and publishers. Dynata’s unique transparent approach to modeling guarantees addressable audience segments before you purchase.

impact

Real results from research activation

20%

Increase in roas by activating high-intent custom segments

400+

Media partners for campaign targeting

70M+

Verified panelists used for segmentation and audience matching

90%

Match accuracy in media platforms across CTV, digital, and social

Features

Key features of Audience Activation

Research-to-targeting integration

Activate audience segments directly from brand trackers, surveys, or segmentation research.

Attitudinal and behavioral matching

Go beyond demographics with targeting based on what people think, feel, and do.

Cross-platform compatibility

Deploy audiences across DSPS, Meta, YouTube, Amazon, CTV, social, and more.

Easy workflow integration

Dynata handles segment creation and platform activation with minimal lift from internal teams.

Real-time campaign visibility

Track audience performance during campaigns through reporting and dashboard insights.

Privacy-Safe and compliant

Audience matching and activation are fully privacy-compliant and do not rely on third-party cookies.

TeChnology & Integrations

Audience Activation powered
by Dynata data

Dynata’s audience activation is powered by one of the largest first-party, permissioned data sets globally, with over 70 million verified consumers. We integrate directly with leading programmatic platforms, including the Trade Desk, DV360, Amazon Ads, Meta, and YouTube. Our tech stack enables seamless audience delivery and performance tracking, with api support for direct data integrations. Campaigns are executed via compliant, identity-resolved methodologies without relying on third-party cookies.

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how it WORKS

From research to results

Build or import segments

Use Dynata data or bring your own segmentation based on survey results or brand trackers.

Activate across platforms

Dynata securely matches and distributes your custom audience to DSPs, CTV, and social platforms.

Optimize and measure impact

Track campaign delivery and outcomes with in-flight metrics and post-campaign reporting.

The “GET IT” campaign achieved remarkable results, transforming the Illinois Lottery’s brand image and driving impressive growth in mobile app engagement and online sales.