Download the new Global Consumer Trends: The Green Economy Edition report
What do governments, brands and world leaders need to know to understand the future of economic growth, job creation and consumer participation in the Green Economy?
Key Findings at a Glance
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Global enthusiasm for Green Energy/Renewable Energy is high, but perceived financial costs may be a barrier to consumer participation in the Green Economy
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Home energy improvements are most popular choice for consumers participating in the Green Economy
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Consumers are driving more fuel-efficient vehicles, but greater consumer education could pave the way for more widespread adoption
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Brands can benefit in the Green Economy as well, but beware of “green-washing”