🔍 Episode Summary
In this episode, Steve Markenson, Director of Research & Insights at FMI – The Food Industry Association, shares how his team helps the food industry understand today’s complex shopper. From producing over thirty research reports annually to tracking consumer sentiment during times of disruption, Steve offers a 360-degree view of grocery shopping trends and behaviors.
🧠 Key Themes & Takeaways
- The Role of FMI:
How FMI advocates, collaborates, and educates the food industry through research and insights. - Shopper Behavior Trends
Why consumers shop an average of five different stores each month—and why Millennials and Gen Z shop even more. - Economic Pressures and Resilience
How shoppers adapt to inflation, tariffs, and changing food prices.
Why consumers still feel in control of their grocery budgets despite uncertainty. - What Consumers Will Pay More For
Healthier foods as an investment in themselves and their families.
At-home dining as entertainment.
Exploration of new flavors and products.
Convenience through prepared ingredients and meal solutions. - Flavor Trends
The growing popularity of spicy and globally inspired flavors. - Association vs. Brand Perspective
Why FMI takes a neutral, big-picture view of consumer behavior and industry benchmarks.
💬 Notable Quotes
- “People shop an average of five different stores in a month—Millennials and Gen Z shop at least six.”
- “Food prices are top of mind, but shoppers feel they have control because of the options available.”
- “Prepared ingredients and convenience are key to helping families put meals on the table.”
Brands you’ll hear from
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