🔍 Episode Summary 

In this insightful conversation, Sean Burress explores the evolving role of insights professionals in a rapidly changing world. He discusses how the themes of anticipate, adapt, and accelerate are shaping the future of consumer insights, the importance of embracing technology, and how entrepreneurial thinking can thrive within large organizations. 

🧠 Key Topics Covered 

What “Anticipate, Adapt, Accelerate” Really Means 

•  Sean breaks down how these three words aren’t just buzzwords—they’re the core of what insights teams do every day. From predicting what’s next to helping organizations shift gears and move faster, it’s all about staying ahead. 

Why Speed Matters More Than Ever 

•  Everyone wants things done faster and cheaper. Sean explains how tech like AI and machine learning is finally making that possible—and why those who embrace it will outpace the rest. 

Making Data Digestible 

•  It’s not just about having data—it’s about turning it into clear, compelling messages that drive action. Think elevator pitches and sound bites that stick. 

Bringing Entrepreneurial Energy into Big Companies 

•  Sean shares how he keeps that startup mindset alive even in large CPG organizations—by chasing passion, triangulating insights, and finding the human story behind the numbers. 

Taking Smart Risks 

•  He suggests carving out 10–20% of your time to explore new ideas, tools, and markets. It’s a way to innovate without putting the core business at risk. 

Getting Everyone on the Same Page 

•  When stakeholders see data differently, Sean recommends starting with early interviews to understand their perspectives. That way, you can guide them through the journey and find common ground. 

Coaching the Next Generation 

•  With Gen Z valuing experiences over products, Sean encourages young insights pros to bring their authentic selves into the work—and help bridge the gap between decision-makers and today’s consumers. 

💬 Notable Quotes 

“It’s not like AI is going to take over. It’s the people who are using it who are going to accelerate at a much faster pace.” 

“Entrepreneurs get passionate about something and run with it. We need to find those snippets and bring them forward.” 

“We all play a role in being the stakeholder on behalf of the consumer.” 

“It’s not just about the data or the shiny object—it’s about understanding people.”