🔍 Episode Overview
In this episode, Sebastian Schuliaquer, a seasoned insights professional with over 20 years of experience, shares his journey from Latin America to leading global roles in companies like Kellogg’s, Kraft, and AB InBev. Now based in New York, Sebastian offers a candid and thoughtful perspective on how artificial intelligence is reshaping the insights industry.
🧠 Key Topics Covered
- AI and the Insights Profession
The emotional impact of AI: feeling like it’s the first day of school
How AI is revolutionizing research methods and reducing sample size needs
The importance of referencing traditional methods while embracing new tools
- Guiding Junior Talent
Encouraging curiosity and critical thinking
Emphasizing the human touch and understanding the limitations of AI
- Empathy in the Age of AI
Why empathy is essential for interpreting behavior beyond data
The role of values, beliefs, and culture in consumer understanding
- Adapting to Rapid Change
Shortening innovation cycles and the need for “always-on” consumer conversations
How concept testing and product development are evolving
- Balancing Data and Consumer Understanding
The importance of crafting the right question
Using AI and behavioral science to support—not replace—human insight
💡 Notable Quotes
“AI will understand and give you beautiful information about behaviors. We need to put the sentiments in.”
“Culture is what makes us more different or more alike. Without understanding it, we’re less predictable.”
“Before I had 10 days to give a report. Now I have two. That’s when AI becomes my friend.”
🎧 Tune In To Learn:
- How to stay grounded in empathy while leveraging AI
- Why insights professionals are more essential than ever
- What “always-on” research really means in today’s fast-paced world
Brands you’ll hear from
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