From data to syndicated audience activation instantly
Dynata’s syndicated audience activation eliminates complexity and improves speed to market access to over 1,200
curated audience segments built from real, self-reported first-party data. These audiences are enriched with thousands
of behavioral, attitudinal, and demographic attributes and are available across major ad platforms for immediate
activation. Whether you need to reach frequent travelers, streaming enthusiasts, eco-conscious consumers, or financial
intenders, Dynata provides the scale, precision, and speed to power smarter, more effective campaigns using syndicated audiences already proven in markets.
- Save time with turnkey segments built on real consumer data.
- Reach niche, high-intent audiences across digital and CTV platforms.
- Reduce wasted spend and improve campaign efficiency.
Syndicated targeting that delivers results
1,200+
Prebuilt segments spanning 15+ audience categories
2,700+
Profile attributes inform every audience segment
3-7
Day delivery to activation platforms across digital and CTV
Certified by Neutronian for data quality and transparency
Benefits of Dynata audiences
Instant access
Launch campaigns quickly with pre-modeled audiences built from verified first-party panel data
Broad platform compatibility
Activate audiences across Meta, DV360, The Trade Desk, Freewheel, and more
Predictive modeling
AI-enhanced lookalike modeling ensures precision and reach without relying on cookies
Niche audience reach
Target hard-to-find segments using detailed profiles, behavioral, and attitudinal data
Regularly refreshed segments
All syndicated segments are updated frequently to ensure accuracy, scale, and relevance
Transparent data sources
All audiences are built from real survey responses—not modeled proxies or inferred behaviors
Local to national scalability
Ideal for precision campaigns of any size or geography
Privacy compliant
Built with compliance in mind using permissioned, opt-in, first-party data
The “GET IT” campaign achieved remarkable results, transforming the Illinois Lottery’s brand image and driving impressive growth in mobile app engagement and online sales.
How custom activation works
Dynata goes beyond first-party data to understand and
target your respondents more holistically
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01
Choose a segment
Browse or search from over 1,200 prebuilt audiences segmented by behavior, intent, lifestyle, or category.
-
02
Select delivery platform
Choose your preferred DSP or media platform to receive and activate the audience for your campaign.
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03
Launch and optimize
Activate within 3–7 days and monitor performance with confidence using precise, regularly refreshed audience data.
Connect with the team
We’re here to help with a project, provide more information, or answer
any questions you may have.