Introducing Dynata’s 2025 Spring Trends Audience Guide.

Designed for marketers, media strategists, buyers, and market researchers, this guide provides timely insights into consumer behavior and key cultural events aligned to a curated list of our prebuilt, ready-to-activate audiences. Inside, you’ll find a glossary of audience segments ready for your next campaign, as well as:

Consumer Trends: Make sure your brand is positioned to respond to the rise of the value driven consumer.

Sports Events: Align campaigns to events like the PGA Championship, French Open, or Indianapolis 500.

Travel Trends: Connect with audiences ranging from budget airline travelers to luxury accommodation enthusiasts. 

Pop Culture Fashion, and Music Trends: Stay ahead of emerging trends. Connect with trend-savvy consumers.

Custom Audience Insights: Unlock customized audiences using the world’s largest first party global consumer panel with over 2700 attributes per record.