Download the 2025
Spring Trends Audience Guide

Introducing Dynata’s 2025 Spring Trends Audience Guide.

Designed for marketers, media strategists, buyers, and market researchers, this guide provides timely insights into consumer behavior and key cultural events aligned to a curated list of our prebuilt, ready-to-activate audiences. Inside, you’ll find a glossary of audience segments ready for your next campaign, as well as:

Consumer Trends: Make sure your brand is positioned to respond to the rise of the value driven consumer.

Sports Events: Align campaigns to events like the PGA Championship, French Open, or Indianapolis 500.

Travel Trends: Connect with audiences ranging from budget airline travelers to luxury accommodation enthusiasts. 

Pop Culture Fashion, and Music Trends: Stay ahead of emerging trends. Connect with trend-savvy consumers.

Custom Audience Insights: Unlock customized audiences using the world’s largest first party global consumer panel with over 2700 attributes per record.