The power of brand
Your brand is more than just a name. It’s a powerful asset that drives growth, builds loyalty, and sets you apart. But how do you know if it’s working? Dynata’s brand tracking solutions help you measure exactly how consumers see, feel, and respond to your brand in real time.
By continuously monitoring brand health, awareness, sentiment, and perception, we empower your team to act quickly, refine strategy, and outperform competitors. Whether you’re launching a campaign or managing long-term brand equity, our customizable platform and expert support keep you ahead of the curve.
What is Brand Tracking?
Brand Tracking is the continuous measurement of how your brand is perceived by your target audience.
It captures awareness, sentiment, and loyalty, helping you evaluate performance over time and identify opportunities to grow.
Dynata’s brand tracking platform allows you to:
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Monitor brand health metrics like
awareness and consideration -
Understand shifts in sentiment
and loyalty -
Track competitors and
category trends -
Uncover the drivers of consumer
choice and preference -
Inform positioning and
creative strategy
Gain a deeper understanding of the audiences
influencing your brand
Highly accurate data
Powered by AI and machine learning, Dynata’s QualityScore delivers superior data quality—accuracy, reliability, and trust—to drive deeper brand insights and smarter decisions.
Precision sampling
As the largest first-party data company, Dynata uses real, verified people who reflect actual buyers—helping researchers confidently measure brand impact.
Data visualization
Amplify brand insights with custom dashboards that reveal real-time trends. Choose DIY or Dynata-managed options for easy, digestible KPI reporting and analysis.
Instant wave-on-wave tracking
Automate your workflow to reduce time from data to insights, access detailed reports with cross tabs, and boost accuracy by eliminating human error.
KPI attributes
Enhance any existing brand study with data-driven decisions, go beyond cross-tabs, and optimize messaging using a powerful ‘what if’ simulator.
Trend spotting
Reveal hidden trends and seasonality, understand the impact of non-survey data, and simulate future outcomes with a powerful predictive model.
With a Dynata partnership, RepTrack extended their corporate reputation monitoring by gathering insights from a global audience.
1.5
million annual respondents
50
countries
31
languages
19
distinct stakeholders
Benefits
Why choose Dynata for Brand Tracking?
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01
Unmatched first-party reach
With tens of millions of consumers and professionals in our global panel, Dynata delivers the reach and reliability required to hear from the right audience, every time.
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02
Precision & quality you can trust
We continuously monitor survey fielding and respondent sources to ensure accuracy, reliability, and consistency. Your data is always clean, trustworthy, and actionable.
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03
Custom-fit flexibility
Every brand is different. That’s why we build your brand tracker around your business goals, not the other way around. Choose your own cadence, metrics, and audience parameters.
Seamlessly transition an existing brand tracker
With Dynata’s Tracker Transition Program, you can better anticipate and manage changes in data trends caused by switching to a new sample source. Dynata uses sample blends and/or mathematical calibrations to align past and future data to assure the long-term usability and sustainability of your tracker. This alignment of historical and Dynata data ensures your tracker data story carries on — without disruption.
What can you measure with Dynata?
Brand awareness and familiarity
Brand consideration and preference
Net Promoter Score (NPS)
Emotional connection and perception
Advertising recall and attribution
Category entry points and moments of influence
Access your data in real time via our platform, so you can monitor changes, track shifts, and respond to brand sentiment as it evolves.
Compare against competitors with the Dynata Brand Value Index (DBVI)
- Compare brand performance relative to the average DBVI and expected KPI levels.
- Identify the attributes driving DBVI levels within and across brands.
- Enhance your brand strategy with the impact of attribute score improvements from Dynata’s ‘what if’ tool.
10 things to know when planning your next tracker
Brand Tracking studies are a powerful way to gauge how your target audiences feel about your brand.
More than a tool — Part of your insights ecosystem
Dynata’s Brand Tracking is part of a fully integrated insights ecosystem. Pair it with custom research design, segmentation tools, ad testing, and audience profiling, all built on the foundation of the world’s largest first-party data platform. Whether you’re exploring Brand Lift, refining creative, or validating a new concept, Dynata connects the dots to turn research into real advantage.
Frequently asked questions
What’s the difference between Brand Tracking and Brand Lift?
Brand Tracking measures long-term brand health metrics like awareness, sentiment, and loyalty over time. Brand Lift focuses on short-term changes in perception or behavior following a specific campaign or marketing initiative.
How often should I run Brand Tracking studies?
What makes Dynata different from other Brand Tracking companies?
Can I transition my existing brand tracker to Dynata?
What brand KPIs can I measure with Dynata?
Partner with Dynata
Looking for help with your Brand Tracker? Let’s connect.