eBooks
How marketers must manage the changing dynamics of measurement in the age of streaming
Despite the explosion in digital content consumption and associated data, it’s becoming harder to measure campaign performance across channels in…
eBooks
Innovation strategy: buy-in, focus and velocity
Most everything took a hit in 2020, companies tightened their belts and concentrated on the core, cutting costs at the…
eBooks
Diversity, Equity & Inclusion in the Workplace
Dynata’s newest report – Global Consumer Trends: Diversity, Equity & Inclusion in the Workplace – engages and explores the important…
eBooks
Quality fit for purpose: finding the quality “sweet spot” for today’s online research
Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where…
eBooks
Technology’s role in preventing fraud
While definitions of quality in market research can be complex, there’s one aspect of poor quality that is immutable: Anyone…