eBooks
2022 Purpose Power Index
Dynata and StrawberryFrog, the world’s first Movement Thinking™ firm, partner for the third iteration of a breakthrough study measuring how…
eBooks
The Ultimate Guide to Creative Testing
Research has shown the most important factor in advertising campaign success is the quality of creative, which contributes as much…
eBooks
How Emotional Connection with Content Drives Ad Performance
Over the years there has been a wide array of research, including by the authors, supporting the notion that the…
eBooks
The New Experience Economy: The Digital Consumer
New mindsets and behaviors have emerged from the pandemic, causing more people to shop online now than ever before. And…
eBooks
The New Experience Economy: Alternative Currencies
New trends have emerged from the pandemic, and one that exploded in 2021, was the adoption of cryptocurrencies and NFTs,…