Alternative Currencies in The New Experience Economy | Dynata


The New Experience Economy:
Alternative Currencies

Download the new Global Consumer Trends Report

New trends have emerged from the pandemic, and one that exploded in 2021, was the adoption of cryptocurrencies and NFTs, both establishing themselves as new digital asset class forms.

Globally, 1 in 5 people have bought or invested in crypto, and nearly 1 in 4 are very or extremely interested in buying an NFT. People are buying a variety of items with crypto, from gift cards to clothing and even groceries. As shopping and experiences become more virtual, will digital currencies and collectibles play a significant role in The New Experience Economy?

Download Dynata’s report for insights into the global trends shaping the future of alternative currencies.

Key Findings at a Glance

  • Discover how invested consumers are in alternative currencies

  • Learn the types of purchases people are making with cryptocurrency

  • Find out who’s most interested in getting paid in crypto

Download the report

NOTE: The survey includes over 11,000 responses from 11 countries: the USA, Canada, the UK, France, Spain, Germany, the Netherlands, Italy, China, Japan and Australia.