Digital Consumers in The New Experience Economy


The New Experience Economy:
The Digital Consumer

Download the new Global Consumer Trends Report

New mindsets and behaviors have emerged from the pandemic, causing more people to shop online now than ever before. And while many still prefer shopping for essentials in-person, 1 in 4 consumers now subscribe to have products like groceries, personal care or household products delivered on a regular schedule.

Consumers find online shopping convenient but say not being able to touch or feel a product in person is its major downfall. We found that 3 in 4 consumers have some interest in trying an augmented reality shopping experience and say it could lead to a purchase. Could AR-shopping be the way forward in The New Experience Economy?

Read Dynata’s newest report for insight into the global trends shaping the future of online shopping.

Key Findings at a Glance

  • Discover the types of purchases consumers prefer to make online

  • Learn the benefits and drawbacks of online shopping

  • Find out how interested people are in augmented reality shopping experiences

Download the report

NOTE: The survey includes over 11,000 responses from 11 countries: the USA, Canada, the UK, France, Spain, Germany, the Netherlands, Italy, China, Japan and Australia.