Leverage AI to simulate personalized conversation
Using Dynata’s innovative GenAI-powered open-ended survey tool, you’ll have the ability to
replicate natural human conversations to uncover deeper, richer, higher value insights from your target audience
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Converse with respondents
Engage more deeply and more naturally -
Get deeper feedback
Share more thoughtful, considered feedback -
Deepen your understanding
Reveal the “why” behind their behavior and attitude
Benefits of Quali-Quant AI
More engagement
99% of respondents engaged with interviews +5% longer
Deeper response quality
2.8X increase in word count vs. traditional open-ended questions reflecting more considered responses
More actionable information
2.4X more likely to explain behavior leading to more actionable recommendations
Easy to implement
Integrates seamlessly with Dynata’s quality audience data and expert research operations
Quali-Quant AI is easy to implement
Quick information
Real-time access to open-end question and answer data files. Human-validated auto-translations available in <24 hours.
Globally available
Available in all markets, including: The Americas, Europe, Middle East, Africa, and Asia Pacific. – 28 languages supported.
Cost-effective
It’s like getting two surveys in one! You’ll receive quantitative and qualitative information in a single study.
Easy to use and get started
Dynata’s Quali-Quant AI product is powered by the integration of Nexxt Intelligence’s inca (‘inquisitive natural conversation agent’) SmartProbe API into Dynata’s audience data and research operations product and services suite. Quali-Quant AI is easy to implement, and the conversation agent does the heavy lift – no need for a discussion guide or pre-formed questions to be asked of respondents.
“Dynata’s Quali-Quant AI helped us uncover an unknown issue with a consumable CPG product…our client was very impressed with the discovery!”
Connect with the team
We’re here to help with a project, provide more information, or answer any questions you may have.