First-Party Data-Driven Partner Solution Enhances Cross-Media Measurement and OTT Ad Campaign Impact
Dallas, Texas (October 10, 2018) – Research Now SSI, a global leader in first-party data and data services, is a partner in Roku’s new Measurement Partner Program. The program provides more robust third-party solutions for media campaigns which will enable brands to track performance across different attributes and points in a campaign within the Roku Ad Framework’s open platform. Research Now SSI’s ADimension® solution provides advertisers the ability to optimize their media across platforms via an online dashboard enabled by extensive, first-party data.
Roku chose partners that meet Roku’s vigorous attribution and privacy standards. Roku’s new program aims to help brands and content owners quantify the impact of OTT (over-the-top) advertising campaigns. The program stretches across a variety of business outcomes and portions of the marketing funnel including audience demographics, brand awareness, store visits, website visits and sales increases.
Inclusion in the Measurement Partner Program validates Research Now SSI’s ability to capture and measure OTT advertising impressions coming from Smart TVs, and to identify those distinct impressions as coming from Roku, specifically.
The ADimension solution provides advertisers the ability to optimize their media across platforms via an online dashboard enabled by extensive, first-party data. The Cross-Media Dashboard includes accurate, reliable measurement and reporting on the full funnel of brand KPIs. It tracks shifts in consumer perception across digital and traditional media channels. Examples include desktop, mobile web, in-app, linear TV, and OTT content distributed on connected televisions for near real-time transparency into campaign performance to achieve better ROI.
“In this emerging media research landscape, we are thrilled to be acknowledged by Roku as a partner who provides advertisers and marketers reliable, transparent media measurement solutions,” says Bob Fawson, EVP, Product Development at Research Now SSI. “We look forward to ongoing collaboration with Roku in delivering cross-media data to support customers in navigating OTT campaigns and cord-cutting trends.”
About Research Now SSI
Research Now SSI is the world’s leading global provider of first-party consumer and professional data based on extensive, proprietary market research panels. Around this core asset of opted-in, managed data, the company has built innovative data services and solutions that bring the voice of the individual to the entire marketing spectrum, from research to marketing to advertising. Research Now SSI serves more than 5,800 market research agencies, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific. For more information about our range of data-driven offerings, go to www.researchnow.com.
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