data for pollsters

Most polling starts with bias. Yours shouldn’t.

From sample design to voter modeling to measuring impact, assumptions and guesswork can distort your findings. Dynata delivers accurate, research-grade data—so you can run polling that reflects the truth, not just the narrative.

Most polling starts with bias. Yours shouldn’t.
Trusted by the world’s top pollsters, researchers, and consultancies

Clarity at every phase of the polling process

Public opinion is complex—and getting a true read on it demands precision, speed, and trust. That’s where Dynata helps. We work with leading polling firms and research teams to remove the friction and guesswork that compromise results. 

Whether you’re tracking sentiment ahead of an election or fielding a rapid-response study, we offer the scale, flexibility, and quality to get you the data you need—fast and reliably. 

  • Representative audiences
    Dynata delivers nationally representative, research-grade data 
  • Message testing in a tight timeline
    Fast, flexible fielding options with full-service support if you need it 
  • Data you can trust
    Proven methodologies, quality controls, and transparent sourcing for credible data 
features

Prove and optimize campaign value

Data you can stand behind 

Our data holds up under scrutiny. With rigorous methodology and high-quality respondent data, your findings are built on rock-solid ground.

Speed with substance

Get results on deadline—without sacrificing data integrity. From quick-turn projects to complex multi-wave studies, we scale to meet your needs.

Built for today’s landscape

Public sentiment shifts fast. Dynata’s capabilities span online, CATI, and SMS text survey capabilities – reach the audience you need when and how you need to.

The Dynata advantage in numbers 

125M+ Completed surveys annually

96% Data acceptance rate

45+ Years in survey research

Longstanding history in polling

One partner. True public sentiment. 

Most vendors support only part of your process—Dynata supports the entire polling lifecycle. From sample design and targeting to fielding and reporting, we help you uncover what people truly think—and how it’s changing. One consistent partner. One transparent source of truth. 

Our value to pollsters 

Proven partner in public opinion

We’ve helped leading firms run studies that shape campaigns, coverage, and policy. When accuracy is non-negotiable, Dynata delivers.

People-first, privacy-safe

Our first-party panel and resulting data reflects real people across demographics and geographies—no modeled lookalikes, no guesswork. 

Full lifecycle polling support

From sample design to weighting and reporting, Dynata is a one-stop partner for every phase of your polling workflow. 

Flexibility to meet the moment 

Whether you’re running a nightly tracker or a deep-dive survey, Dynata scales up or down based on your timeline and complexity. 

Trusted data, transparent methods

Our commitment to data quality includes fraud detection, real-time cleaning, and transparent methodologies you can cite with confidence. 

Real opinions. Real impact. 


Our data has helped shape elections, inform policy, and guide journalism. Trust Dynata when what people think really matters.

“Dynata helps us field credible, defensible research on the issues that matter—fast. That makes them indispensable during an election year.” 

Connect with the team

Learn more about how Dynata helps you uncover the truth with confidence.