Discover Dynata+ Brand Lift
Dynata+ Brand Lift is built for speed and simplicity, delivering reliable real-time insights to drive greater campaign ROI, powered by Dynata’s quality, first-party data.
Rapid cross-channel campaign measurement with uncompromised quality
Built for simplicity and speed, Dynata+ Brand Lift provides reliable real-time insights designed to impact performance.
- Real people, first-party quality data
- Instant feasibility for streamlined study launch
- Fast results for in-flight optimizations
Research-grade brand lift in a self-serve platform
Cross-channel reach
Cross-channel measurement including digital, CTV and linear TV
Automated feasiblity
Automated feasibility, sample balancing and pacing of respondents
Flexible survey templates
KPI-based selectable survey templates and easy tag generator for ad servers like Google Campaign Manager 360, The Trade Desk, Amazon and more
Real-time dashboard
Real-time reporting dashboard with actionable data visualization and granular filtering
Instant, transparent pricing
Immediate, predictable pricing to launch in minutes
Global market coverage
Dynata’s global data enables multi-market coverage
In-flight optimizations to improve campaign ROI
Get granular, actionable insights in an intuitive, real-time dashboard.
Instant feasibility streamlines study launch
Save time with intuitive setup, best-practice survey templates, and real-time feasibility validation.
Competitive benchmarking to stay ahead
Evaluate brand metrics against your competitors, out of the box by inputting competitive products/brands for comparison.
Quality campaign measurement in a few easy steps
- Enter campaign details
Provide geography, industry, advertiser, and campaign scope. - Select channels
Identify which media types you want measured, including digital, CTV, and linear TV. - Use dynamic tagging
Connect directly with existing ad servers or apply tags to capture impression-level information seamlessly. - Choose brand KPIs
Select from predefined survey templates designed around awareness, favorability, or intent. - Review and launch
Confirm feasibility and pricing, and go live immediately through the Dynata+ platform.
For advertisers
Dynata+ Brand Lift gives agencies and brands fast, self-service access to measure how media impacts brand performance. Built for simplicity and speed, the platform enables quick setup and launch of cross-channel studies, backed by Dynata’s trusted first-party data.
With real-time dashboards, predictable pricing, and flexibility, it delivers accurate insights that drive smarter, more efficient media investments.
For publishers
More ways to get started with Brand Lift
Accelerate launch with Dynata+ Brand Lift
Quality, people-based measurement, built on the same global panel as our core offering Self-directed study setup and dynamic tagging means faster time to launch Real-time reporting dashboard with audience insights, ideal for in-flight optimizations
Deploy tailored studies with managed-service Brand Lift
Dedicated researchers taking your study from concept to insights, to ensure your success Highly customizable studies, suited for your media mix Most flexible reporting dashboard, delivers insights the way you need them
Connect with the team
We’re here to help with a project, provide more information or answer
any questions you may have.