From survey insights to activation
After investing in custom research, most organizations struggle to put their insights into action. Dynata’s custom
audience activation bridges the gap between research and media by transforming your proprietary audience segments
into campaign-ready, addressable targets. Built from real survey responses, our approach ensures precision and
relevance—whether you’re targeting based on attitudes, behaviors, or intent. With end-to-end support, flexible activation
options, and turnaround in as little as 72 hours, Dynata empowers brands, agencies, and research firms to drive better
results by making data truly actionable.
- Activate research-defined audiences across any major media platform.
- Reach high-intent consumers with attitudes aligned to your brand.
- Eliminate guesswork and reduce campaign waste.
Proven Impact from custom segments
72
Hours average time from audience build to platform activation
100%
Survey-based segmentation rooted in real consumer insights
70M+
Global panelists available for modeling and matching
3X
Improvement in ROI from insight-driven media campaigns
Benefits of custom audience targeting
Research-to-targeting
Activate audience segments directly from brand trackers, surveys, or segmentation research.
Multi-attribute precision
Activate audiences across Meta, DV360, The Trade Desk, Freewheel, and more.
Fast turnaround
AI-enhanced lookalike modeling ensures precision and reach without relying on cookies.
Flexible delivery
Target hard-to-find segments using detailed profiles, behavioral, and attitudinal data.
Custom survey support
Dynata can field additional research to support specific audience definitions or scale your seed data.
End-to-end
enablement
We manage modeling, scaling, and delivery so your team doesn’t have to.
Built for scale
Modeled audiences can extend to hundreds of thousands or millions of users with statistical integrity.
Privacy first
All audiences are compliant and based on opt-in, first-party data.
Powered by Dynata data & tech
Custom audience solutions are built on Dynata’s global, first-party panel of 10s of millions of verified consumers. Our proprietary modeling platform uses survey-based attributes and machine learning to scale audiences that match your unique targeting needs. Audiences are delivered via seamless integrations with all major DSPs, DMPs, and activation platforms, including DV360, The Trade Desk, LiveRamp, and Meta. Every segment is privacy-compliant, transparent, and backed by Dynata’s reputation in data quality and research rigor.
Start with your own research data or
let Dynata help design a survey to build
a high-quality audience seed.
Define your audience
Start with your own research data or let Dynata help design a survey to build a high-quality audience seed.
Model and scale
We apply predictive modeling and scoring to identify lookalikes across Dynata’s panel and extend the segment.
Deliver and activate
Choose your preferred media platform and launch within days— backed by precise targeting and trusted data.
Connect with the team
We’re here to help with a project, provide more information, or answer
any questions you may have.