Unify brand impact and creative effectiveness
Advertisers need more than clicks to understand campaign performance. Traditional metrics don’t capture
the true value of media investments or explain why an ad works. Dynata’s media measurement suite
combines people-based brand lift measurement with award-winning creative evaluation tools. We help you
assess how your ads drive awareness, favorability, and intent, and uncover which creative assets perform best
and why whether you’re testing ads before launch or proving media ROI across channels, Dynata provides the
insights needed to optimize both message and media strategy with confidence.
- Understand brand impact across platforms, devices, and formats.
- Optimize ad creative using diagnostics that explain why it works.
- Combine survey-based brand lift and creative testing in one solution.
Solutions to optimize creative performance
Brand Lift
Dynata data and insights solutions help you measure, evaluate and optimize advertising effectiveness on critical areas of your media to see how a campaign is influencing consumers at all levels of the purchase funnel.
Creative testing
Get simple, clear assessment of your creative concepts. Our unique pre-test capabilities integrate the insights needed for decision making, the diagnostics that unpack performance and the measurements that identify opportunities for optimization and go beyond the traditional insights offered by A/B ad testing.