Prove real brand impact with real people
In today’s fragmented media landscape, advertisers are under pressure to prove campaign value but legacy tools rely on proxies like cookies and clicks that fail to capture true brand impact. Dynata Brand Lift changes that by using deterministic, first-party data from verified consumers to measure how your media drives awareness, favorability, and intent across channels. With customizable surveys, real-time insights, and an intuitive dashboard, Dynata connects media investment to real brand outcomes.
- Measure brand lift with verified, first-party data from real people.
- Understand impact across channels and publishers in real time.
- Optimize media investments with actionable insights during live campaigns.
Unmatched scale and coverage
70M+
Measure brand lift using deterministic, first-party data from a global panel.
7-Day
Fast turnaround with brand lift results available while campaigns are still live.
450+
Publishers measured, including walled gardens Meta, TikTok, Amazon, YouTube, and Walmart Connect.
10+
Measure awareness, favorability, purchase intent, and message linkage in one solution.
Benefits of using Dynata Brand Lift
People-based measurement
Measure brand lift using verified, first-party panel data instead of modeled proxies or cookies.
Cross-channel coverage
Capture performance across digital, social, CTV, linear TV, OOH, and more in a unified view.
Real-time dashboard
Track campaign results live and make informed optimizations while your media is still running.
Customizable surveys
Tailor survey questions to align with your brand goals, KPIs, and target audience.
In-flight optimization
Access real-time insights to adjust creative, media mix, or targeting mid-campaign.
Cookieless ready
Future-proof your measurement strategy with deterministic methods that don’t rely on third-party cookies.
Actionable reporting
Segment results by audience, platform, creative, and frequency to uncover what’s working.
Trusted by leading platforms
Measure campaigns across Meta, YouTube, Amazon, and others using Dynata-approved integrations.
Measure how your campaign impacts key brand metrics
See how Dynata’s cross-channel brand measurement solution shows the real impact of your media investments.
More ways to get started with Brand Lift
Accelerate launch with Dynata+ Brand Lift
Quality, people-based measurement, built on the same global panel as our core offering Self-directed study setup and dynamic tagging means faster time to launch Real-time reporting dashboard with audience insights, ideal for in-flight optimizations
Deploy tailored studies with managed-service Brand Lift
Dedicated researchers taking your study from concept to insights, to ensure your success Highly customizable studies, suited for your media mix Most flexible reporting dashboard, delivers insights the way you need them
Trusted measurement for today’s media landscape
Dynata Brand Lift is powered by one of the world’s largest permissioned, first-party panels spanning over 70 million consumers globally. The solution measures seamlessly across media channels, including walled gardens like Meta, YouTube, and TikTok. Serving as an approved measurement provider for over 450+ publishers, Dynata maintains strategic partnerships and data integrations with key platforms such as Amazon Ads, alongside data providers like iSpot.tv. Together, these relationships ensure the highest data quality and coverage across all channels.
We recently partnered with Dynata to understand the impact a microsite was having on customers’ engagement with the wider brand. The insights gleaned from this study have been helpful for determining the contribution the site has been making with our customer base and the specific perceptions it drives. Dynata’s solution allowed us to refine plans and content for the site itself, make more informed marketing decisions and further optimise an important touchpoint for our customers.
How Dynata Brand Lift works
Track ad exposure
Dynata passively captures ad exposures using tags, integrations, or deterministic signals across digital, social, CTV, and linear platforms—all linked to real, opted-in users.
Survey real people
survey exposed and control audiences from Dynata’s first-party panel to measure brand metrics like awareness, favorability, and purchase intent with no intercept disruption.
Optimize with insights
Access campaign performance via real-time dashboards and post-campaign reports to identify winning channels, creatives, and partners for future media planning.
Case Study
In an election season, it is critical that advertisers understand the effectiveness of their ads and messages so that they can get the vote for their candidates. Our partnership with Dynata allows advertisers to now gather hyperlocal insights in real time to understand how voters are reacting to messages so that they can then pivot and better optimize their campaigns to effectively reach and engage voters ahead of the big day
Explore Related Content
Measuring TV Ad Effectiveness for Political Advertising
The Challenge Political advertisers must understand quickly and precisely how their ads resonate with voters in crowded, hyperlocal media markets….
Panel book
Learn more about the Dynata panel, our global reach, and respondent profiling
Reach the right people, anywhere, anytime…
From Insight to Impact: How Human-led Insights Drive Precision Activation and Measurable Brand Impact
In a world of proxies, assumptions, and modeled guesswork, marketers are increasingly questioning whether their media is reaching real people,…
Connect with the team
We’re here to help with a project, provide more information or answer
any questions you may have.