Tiama brings extensive experience in data-driven product development. A veteran of the digital insights space, her expertise includes data and insights platforms, digital advertising measurement, mobile apps, ad tech, and strategic product planning. Before joining Dynata, she was EVP, Global Product, at Zappistore, where she was responsible for product strategy, product development, and execution and implementation. Prior to that, she led global technology partnerships as well as launched Zappistore’s advertising measurement solution. Tiama also held a variety of roles at Kantar Profiles, including Director of Product Development, where she focused on programmatic, data and mobile products in the fast-paced ad-tech arena. Actively involved in the marketing services community and committed to supporting diversity, she helped develop mentorship and diversity efforts at Kantar Profiles and Zappi as well as Women In Research (WiRE). She has a Bachelor of Arts degree in Communications from University of Washington.