In today’s digitally-driven world, technology companies must take a personal approach to understanding the attitudes and buying behaviors of consumers and business decision makers if they hope to compete.
Dynata provides the unique market research solutions that software, hardware, digital, and social media companies require to thrive in an industry where innovation requires real-time information. We provide access to data from millions of consumers through a 24/7 self-service platform and our APIs, providing the single source of truth you need to power reality-based insights at speed and scale.
To shed light on the retail behaviors of Gen Zers, Dynata conducted extensive research.
Insights from tracker studies can, among other things, help marketers and researchers better understand businesses in a competitive environment, or…