The media and advertising industries are constantly challenged by the rapid digital transformation of media consumption and other changes in consumer habits, activities, and preferences. It takes both data and insights to make smarter decisions about advertising planning and execution to ensure you reach the right consumers at the right time with the right message. Dynata is continually experimenting with unique and hybrid methodologies to convey a holistic view of a campaign’s effectiveness. We can help you understand the true impact of your advertising across all media channels so you can define the optimal media mix, improve campaign performance, and overcome the increasing fragmentation and complexity of media consumption today.
Understanding true, unduplicated advertising effectiveness starts with the individual consumer. Dynata’s global, single-source, panel-based solution provides data at the individual level allowing you to achieve in-depth analysis to inform media optimization and allocation.
This commentary piece explores how technology is impacting each phase in the research process; extending and expanding the ability of researchers.
In this case study, learn how Dynata partnered with Digitate to conduct a survey using Samplify.