The media and advertising industries are constantly challenged by the rapid digital transformation of media consumption and other changes in consumer habits, activities, and preferences. It takes both data and insights to make smarter decisions about advertising planning and execution to ensure you reach the right consumers at the right time with the right message. Dynata is continually experimenting with unique and hybrid methodologies to convey a holistic view of a campaign’s effectiveness. We can help you understand the true impact of your advertising across all media channels so you can define the optimal media mix, improve campaign performance, and overcome the increasing fragmentation and complexity of media consumption today.
Understanding true, unduplicated advertising effectiveness starts with the individual consumer. Dynata’s global, single-source, panel-based solution provides data at the individual level allowing you to achieve in-depth analysis to inform media optimization and allocation.
Leverage actionable insights, across three key areas, to ensure effective advertising strategies during these uncertain times.
Learn how online survey measurement demonstrates advertising impact on key brand metrics for improved campaign effectiveness.