Dynata’s ADimension® platform helps you evaluate and optimize advertising effectiveness so you can gather greater insights into how a campaign is influencing consumers at all levels of the purchase funnel. By combining Dynata’s robust, accurate first-party data with dynamic dashboard reporting, you can understand the effectiveness of your advertising across all media channels, define the optimal media mix, and improve campaign performance.
ADimension allows you to:
Dynata’s ADimension® solution is approved specifically for measuring digital brand lift advertising effectiveness on Google’s YouTube marketing platform. Powered by Dynata’s extensive global data asset, ADimension® will help YouTube advertisers better understand the performance of their digital ads and audiences, for better return on their investments and stronger brand relationships. Outside of YouTube, ADimension® measures cross-media advertising effectiveness, both online and offline
Dynata is a certified member of Roku’s Measurement Program, which helps brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes. Dynata’s ADimension® solution provides advertisers the ability to optimize their media across platforms and channels, including OTT, via an online dashboard enabled by extensive, first-party data.
Dynata’s Audience Verification platform enables agencies, advertisers, and publishers to measure the efficiency of ad distribution and targeting in order to optimize in-flight campaigns across the digital value chain. Connecting live campaign impressions to Dynata’s first-party, opted-in, cross-device panel enables unique insights into all elements of your campaign delivery. Our verification platform complements and augments Dynata’s ADimension® testing solution for digital advertisers.
Our target audience analysis services include: