Understand the why behind the buy

CPG manufacturers and retail organizations face a challenging new business reality: the intense competitive pressure of disruptive digital technologies and rapid shifts in consumer behavior are making it more and more difficult to find new growth. Dynata allows you to leverage our vast quantity of fresh, first-party data to develop rich, actionable insights into consumer attitudes, preferences, and future purchase intentions. By testing a new product concept, ad creative, or messaging and improving your understanding of your brand perception and user behavior you can use our market research solutions to gain a significant competitive advantage.