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eBook: Turning insights into impact: How leading media brands turn research into measurable growth

eBook: Turning insights into impact: How leading media brands turn research into measurable growth

In this eBook, you’ll learn how global media brands transform survey research into a tangible data asset for audience targeting…

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Reaching the Right Voters: A New Framework for Political Media Planning & Audience Activation

Reaching the Right Voters: A New Framework for Political Media Planning & Audience Activation

This eGuide is designed for political advertising media planners, buyers, and strategists who need to:

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AI Attitudes: Between Hype and Ideology – a Uranos | Dynata study

AI Attitudes: Between Hype and Ideology – a Uranos | Dynata study

How we really feel about AI a sociocultural perspective on the emerging polarization around artificial intelligence. During the survey period…

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Experimenting with AI when everything feels experimental 

Experimenting with AI when everything feels experimental 

Executive summary  AI is already embedded in research workflows, whether teams call it AI or not, yet the speakers emphasized…

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Dynata’s responses to ESOMAR’s 20 questions for AI-based research services

Dynata’s responses to ESOMAR’s 20 questions for AI-based research services

At Dynata, AI/ML is integrated into multiple aspects of our business – from our fraud detection approach, participant quality scoring,…

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Harness consumer intent for smarter audience segments

Harness consumer intent for smarter audience segments

Our latest Audience Trends Guide reveals how consumer resolutions translate into real purchase behaviors and how you can activate high-propensity…

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