✨ Episode Overview
In Episode 13 of The Deep Dive, Jackie Chan joins us to discuss how the role of research and insights has evolved—from understanding what happened to anticipating what’s next. Jackie shares how expectations for insights teams have shifted toward foresight, business impact, and confident decision-making, and why simply delivering outputs is no longer enough.
The conversation also explores Jackie’s leadership philosophy, the importance of coaching and growth mindset, and how AI is reshaping research workflows without replacing the strategic thinking that makes insights valuable.
What we cover
- How insights have moved from hindsight to foresight over the course of Jackie’s career.
- Why research must drive business outcomes—not just reports or readership.
- Jackie’s leadership style, including coaching for strengths and setting the right pace for teams.
- How insights leaders can better engage with the business during research planning.
- Practical ways AI is improving efficiency across the research lifecycle, from planning to activation.
- The skills researchers need to develop in an AI-enabled world, including AI literacy and prompt engineering.
- Why growth mindset and strategic evaluation remain evergreen skills for insights leaders.
Key takeaways
- Foresight is the new standard. Insights teams are expected to look ahead, not just explain the present.
- Impact beats output. Reports, dashboards, and readership only matter if they lead to action.
- Leadership starts with coaching. Helping teams amplify strengths builds long-term retention and performance.
- AI accelerates the workflow. From planning to execution to activation, AI can drive major efficiency gains.
- Strategy still matters most. Connecting research to real business decisions cannot be automated away.
- Growth mindset is essential. Curiosity, experimentation, and learning are critical as AI continues to evolve.
Notable moments
- “Eyeballs does not equate to impact.”
- Why success in research is more than completing a project—it’s changing something in the business.
- How quarterly impact updates help demonstrate the return on investment of insights teams.
- Jackie’s perspective on why AI should be embraced with curiosity, not fear.
Brands you’ll hear from
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