Platform capabilities of Dynata+
Proposal management
View, review, and approve project proposals directly within the platform.
Live project dashboard
360º dashboard displays in-field metrics, audience match rates, and project-level performance data.
Real-time feasibility engine
Generate instant audience availability estimates, pricing, and timeline projections before launching a study.
Self-serve project builder
Configure and launch Sample or Brand Lift projects by selecting geography, attributes, quotas, and more.
Audience balancing controls
Apply census-based defaults and custom attribute balancing to define respondent criteria and distribution.
Reconciliation & invoicing tools
Upload post-field completion files, reconcile survey results, and finalize invoices within the portal.
Dynata+ offers two great ways to use the platform:
Research-grade respondents for standard survey
and tools for measuring advertising impact.
Sample
Log in, scope, and go. Dynata+ gets you in field fast with full control and respondent data you can genuinely trust.
Brand Lift studies
Get a 360º view of how your ads are impacting brand results and purchase intent among your top audiences.
Access research grade respondents, 24/7
Dynata+ delivers instant access to the global audiences you need to reach. See how easy it is to launch, monitor, and manage projects from a single portal experience.
Measure ad impact with Dynata+ Brand Lift
Dynata+ Brand Lift makes measuring ad and brand impact effortless. Launch cross-channel studies in minutes and understand how campaigns shift perception and intent.
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