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Fast, flexible, first-party access to just the right people.
We’ve built the industry’s largest, most source-diverse, 70-million-member, global, first-party panel—verified, deeply profiled, and continually engaged.
Real people, not bots –
validated members.
Our permission-based, first-party data—is built on our relationships with real-people who entrust us with their information.
Great research starts with
great data
With a 96% data-acceptance rate, Dynata ensures every response meets the highest standards of data accuracy.
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Where audience intelligence meets enterprise-scale demand
Dynata powers one of the largest independent first-party data ecosystems. As a partner, you gain privileged access to enterprise-scale buyers, premium campaigns, and integrated measurement pipelines. whether you’re a DSP, CDP, or publisher, our platform amplifies your value
Acceleration, the leading data and tech consultancy arm of WPP, was challenged by its global home furnishing client, who wanted to translate the wealth of digital signals into improved Ad targeting.
Carsten Lind
Partner – Business Solutions, Acceleration
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The Challenge USTA New England, one of 17 regional branches of the U.S. Tennis Association,…
The Challenge A large payment provider, working with WPP, aimed to increase usage among consumers…
The Challenge Political advertisers must understand quickly and precisely how their ads resonate with voters…