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Fill out the form and a Dynata expert will walk you through how Brand Lift can help measure and maximize your campaign performance.
The Challenge
Legacy Measurement Creates Blind Spots
If you’re only measuring impressions and clicks, you’re not measuring brand impact.
Traditional ad effectiveness tools fall short because they:
- Rely on proxies like device IDs and cookies
- Disrupt the user experience with survey intercepts
- Fail to measure how campaigns influence perception or intent
The Solution
Dynata Brand Lift: Real People, Real Impact
- People-Based Measurement: Verified, first-party panelists with 200+ profile attributes
- Frictionless UX: No on-the-spot survey interruptions; clean user experience
- Speed & Scale: Launch quickly with matched control groups, no bonus impressions required
- Actionable Insights: Segment results by demographics, creative, publishers, channels, and more
- Consistency You Can Trust: Uniform methodology across platforms for valid comparisons
Ready to see your true impact? Schedule a demo today.