We are proud of our role in connecting brands and agencies to consumers as the world’s largest first-party data and insights platform. However, when you serve as the trusted source for the “voice of the consumer,” it’s important to ensure that all voices are being heard.
We believe that we, our industry, and the larger marketing and advertising ecosystem must get much more intentional about ensuring diverse voices are included throughout the entire insight lifecycle – from survey creation, fielding, analysis and in the recommendations that come from those surveys. Dynata is taking strides each day to continue to invest in ensuring our panels are diverse and guiding clients on ways to be more inclusive in their research.
At the same time, we are committed to hiring, developing, promoting and celebrating diverse talent across our company. We believe it is our differences that make us stronger, and view diversity broadly as including, but not limited to:
- Gender identity
- Sexual orientation
- Socioeconomic status
Inclusion means our employees embodying these diverse perspectives feel welcome to contribute, make an impact at Dynata and advance their career. We believe that multiple approaches and points of view drive innovation, and as a global company with different individuals of diverse backgrounds throughout the world, we see Diversity and Inclusion as a core component of our culture capable of creating competitive advantage. We aim to continuously embrace and celebrate cultural diversity, reflecting the communities we live and work in, making Dynata a place where everyone feels empowered to bring their full, authentic selves to work.