connect your data

Extend your data for richer insights
and more effective advertising targeting

Match our panel to your CRM data – or the ad technology platform of your choice – to enhance targeting,
compare customers and prospects, and activate insights as part of your larger marketing ecosystem.

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Extend your data for richer insights <br>and more effective advertising targeting

partners

Connected data partners

benefits

Unlock deeper multifaceted insights from
your ideal audiences

Improve advertising
and marketing
ROI

Understand & leverage purchasing propensities

Connect survey data to verified transactional behavior

Identify new product marketing opportunities

How it works

Dynata goes beyond first-party data to understand and
target your respondents more holistically

01

Enrich

general marketing research, segmentation, brand tracking and other survey work with behavioral, claimed and derived data sets from Dynata’s extensive third-party partner network or our first-party data set.
02

Connect

data to drive impact. Match against your proprietary CRM data – or the ad technology platform of your choice – to enhance targeting, compare customers and prospects, and activate insights as part of your larger marketing ecosystem.
03

Activate

through action and scale your target audience. Now that you’ve identified and enriched your segmentation, make it invaluable by using it as the seed for permission-based look-alike modeling to scale audiences for campaign activation.
04

Measure

and validate real people and real behaviors. Once your look-alike driven campaigns are live, measure their effectiveness by analyzing impact on brand lift or verifying views by your target audience to reinform research segmentation and media planning.

Our new transformational collaboration with Dynata, a longstanding partner, allows us to deliver to our clients an inspirational model fit for today’s world, accelerating insights and making them actionable.

Hans Zijlstra,

Director CMI, KLM