data for pollsters

Most polling starts with bias. Yours shouldn’t.

From sample design to voter modeling to measuring impact, assumptions and guesswork can distort your findings. Dynata delivers accurate, research-grade data—so you can run polling that reflects the truth, not just the narrative.

Most polling starts with bias. Yours shouldn’t.
Trusted by the world’s top pollsters, researchers, and consultancies
Multi-mode responses

From online to CATI and SMS

Dynata has the industry’s largest professional CATI team worldwide, providing data collection
solutions with access to leading B2B and B2C telephone audiences at scale.

  • 2,000 technology-enabled voice stations in state-of-the-art call centers
    around the world
  • Inbound and outbound
    customer care.
  • Combine service applications with tracking and CSAT research for a comprehensive customer-focused solution.

The Dynata advantage in numbers 

125M+ Completed surveys annually

96% Data acceptance rate

45+ Years in survey research

Longstanding history in polling

One partner. True public sentiment. 

Most vendors support only part of your process—Dynata supports the entire polling lifecycle. From sample design and targeting to fielding and reporting, we help you uncover what people truly think—and how it’s changing. One consistent partner. One transparent source of truth. 

Our value to pollsters 

Proven partner in public opinion

We’ve helped leading firms run studies that shape campaigns, coverage, and policy. When accuracy is non-negotiable, Dynata delivers.

People-first, privacy-safe

Our first-party panel and resulting data reflects real people across demographics and geographies—no modeled lookalikes, no guesswork. 

Full lifecycle polling support

From sample design to weighting and reporting, Dynata is a one-stop partner for every phase of your polling workflow. 

Flexibility to meet the moment 

Whether you’re running a nightly tracker or a deep-dive survey, Dynata scales up or down based on your timeline and complexity. 

Trusted data, transparent methods

Our commitment to data quality includes fraud detection, real-time cleaning, and transparent methodologies you can cite with confidence. 

Real opinions. Real impact. 


Our data has helped shape elections, inform policy, and guide journalism. Trust Dynata when what people think really matters.

“Dynata helps us field credible, defensible research on the issues that matter—fast. That makes them indispensable during an election year.”

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Learn more about how Dynata helps you uncover the truth with confidence.