Commitment to quality

Harness the power of first-party data to make informed, intelligent business decisions. With an unrivaled method for ensuring data quality, Dynata is the most trusted source for reliable, trustworthy human-sourced first-party data worldwide.

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Time saving

Dynata boasts a 96% sample data
acceptance rate.

Labor reduction

Dynata clients report an 85% reduction in time spent manually checking data.

Cost Saving

Sample clients that use Dynata’s QualityScore have seen a 40% reduction in manual, post-survey data reconciliations.

Dynata’s approach to data quality delivers benefits

Unrivalled respondent access and scale

We recruit and deeply profile our first-party panel and connect you with the respondents you need – worldwide.

Respondent accuracy

Our people are unique and validated. We know and have a relationship with our respondents and take steps to ensure the thoughtfulness of response.

Representativeness/projectability

We can work with you to ensure the representativeness of your data and your targeting represents the audience you wish to study.

Consistency

The studies you run with Dynata are executed to ensure consistency, which is critical when comparing wave-on-wave data or tracking studies.

Exacting feasibility

We accurately assess our ability to deliver the respondent data you need on time and on budget.

Privacy and security compliant

We are GDPR compliant and take the need for ongoing rigor as it relates to member privacy seriously.

How we Define Quality

Quality at Dynata is
more than industry-leading data—it is a culture of continuous improvement
that drives everything we do

AI at the core – QualityScore™

We’ve developed highly sophisticated ML-based fraud detection & scoring systems with tight integrations at each panelist touch point, which span deduplication, bot prevention, recruitment quality management, and AI-driven open-end evaluation. While many competitors tout quality systems, however, they lack the holistic, end-to-end integration needed to be truly effective. Our systems deliver the highest data acceptance rates in the industry.

Award-winning QualityScore™ ML model – QualityScore analyzes 175+ data points to identify survey fraud and inattention. Fraudulent and low-quality respondents are removed and replaced live during fielding, resulting in extremely high sample accuracy, reduced field times, and less time spent cleaning the final data set. Clients have estimated that this results in time savings of up to 85%.

“We trust Dynata with our most difficult projects because they have the people we need to reach, and their feasibility estimates are always accurate. We are never waiting for additional data.”