data for brands and corporates

Consumer behavior is changing faster than ever. Is your brand ready?

With increased competition, shifting loyalties, and uncertain economic factors, more brands turn to Dynata for first-party data they can trust.

Learn how to track brand performance

Dynata data is trusted by the world’s top brands

Data you can trust

Eroding trust in data quality has left brands questioning their decisions. After all, decisions based on flawed insights can lead to
misguided strategies, reputational damage, and wasted resources. As the world’s largest first-party data company,
Dynata helps organizations gain precise insights, activate the right audiences, and confidently measure impact so you
can make decisions with high confidence, knowing the underlying data is sound.

Quick, yet informed decision-making
Make faster, more informed decisions based on data from high-quality respondents.
Audience understanding
Get a true read on your brand’s health with audiences that truly represent
your buyers.
Improved marketing ROI
Improve your ad effectiveness with data-driven targeting that reaches the
right audiences.

Consumer behavior is changing faster than ever. Is your brand ready?

Dynata can help you stay ahead of trends and changing sentiments through:

Richer data

Get deeper insights into your brand health, sales, and CRM/media data with Dynata’s high-quality data.

Faster delivery

Dynata delivers fast, intuitive metrics so you can adjust strategies quickly in a changing market.

Flexible service model

Our flexible approach—self-service, managed solutions, and integrated data services—ensures that we deliver the right data in the right way at the right time.

SOLUTIONS

The products and solutions
designed to help you

Brand Lift and tracking

Track ad effectiveness and brand health over time by linking individual-level exposure to shifts in awareness, favorability, and intent across digital and offline channels.

New motivations

Develop a richer, more detailed view of who is buying your products and why. Uncover new segments and sentiments to evolve your marketing message and improve your marketing ROI.

Campaign alignment

Align your market research insights to campaigns and media targeting to deliver the right message to the right audiences at the right time to drive a purchasing decision.

Creative testing

Determine which ads have the greatest impact on your target audiences – optimize messaging and delivery.

Analysis and reporting

Make better sense of your survey data using tools that simplify the analysis process. Communicate your findings more effectively with vivid, shareable charts and graphs.