Prove your brand impact with real people
In today’s fragmented media landscape, advertisers are under pressure to prove the true value of their campaigns, but
legacy tools still rely on proxies like cookies and clicks that don’t reflect brand perception. Dynata’s Brand Lift solution
solves this by measuring real impact with deterministic, first-party data from verified consumers. Our platform shows
how your media drives awareness, favorability, and intent across digital, social, TV, and more. With customizable surveys,
in-flight optimization, and a real-time dashboard, Dynata helps brands, agencies, and publishers connect media
investment to real brand outcomes confidently, accurately, and without cookies.
- Measure brand lift with verified, first-party data from real people.
- Understand impact across channels and publishers in real time.
- Optimize media investments with actionable insights during live campaigns.
Real results backed by real people
70M+
Measure brand impact using deterministic, first-party data from a global panel.
7-Day
Fast turnaround with brand lift results available while campaigns are still live.
4x
Available across Meta, Youtube, Amazon, Tiktok, and CTV- covering walled gardens and open web.
10+
Measure awareness, favorability, purchase intent, and message linkage in one solution.
Benefits of using Dynata
People-based measurement
Measure brand impact using verified, first-party panel data instead of modeled proxies or cookies.
Cross-channel coverage
Capture performance across digital, social, CTV, linear TV, OOH, and more in a unified view.
Real-time dashboard
Track campaign results live and make informed optimizations while your media is still running.
Customizable surveys
Tailor survey questions to align with your brand goals, KPIs, and target audience.
In-flight optimization
Access real-time insights to adjust creative, media mix, or targeting mid-campaign.
Cookieless ready
Future-proof your measurement strategy with deterministic methods that don’t rely on third-party cookies.
Actionable reporting
Segment results by audience, platform, creative, and frequency to uncover what’s working.
Trusted by leading platforms
Measure campaigns across Meta, YouTube, Amazon, and others using Dynata-approved integrations.
Measure how your campaign impacts key brand metrics
See how Dynata’s cross-channel brand measurement solution shows the real impact of your media investments.
Brand Lift powered by trusted partners and data
Dynata Brand Lift is powered by one of the world’s largest permissioned, first-party panels spanning over 70 million consumers globally. The solution integrates seamlessly with major media platforms including Meta, Google, YouTube, Amazon Ads, Tiktok, and The Trade Desk, enabling scalable cross-channel measurement. As a certified Google measurement partner for YouTube brand lift, Dynata also supports deterministic, people-based ad exposure tracking without relying on cookies or intercepts. Custom APIs, dashboards, and data-sharing workflows ensure fast, consistent delivery across all campaigns.
We recently partnered with Dynata to understand the impact a microsite was having on customers’ engagement with the wider brand. The insights gleaned from this study have been helpful for determining the contribution the site has been making with our customer base and the specific perceptions it drives. Dynata’s solution allowed us to refine plans and content for the site itself, make more informed marketing decisions and further optimise an important touchpoint for our customers.
How Dynata Brand Lift works
Track ad exposure
Dynata passively captures ad exposures using tags, integrations, or deterministic signals across digital, social, CTV, and linear platforms—all linked to real, opted-in users.
Survey real people
survey exposed and control audiences from Dynata’s first-party panel to measure brand metrics like awareness, favorability, and purchase intent with no intercept disruption.
Optimize with insights
Access campaign performance via real-time dashboards and post-campaign reports to identify winning channels, creatives, and partners for future media planning.
Case Study
In an election season, it is critical that advertisers understand the effectiveness of their ads and messages so that they can get the vote for their candidates. Our partnership with Dynata allows advertisers to now gather hyperlocal insights in real time to understand how voters are reacting to messages so that they can then pivot and better optimize their campaigns to effectively reach and engage voters ahead of the big day
Chris Vail
Vice President, Political Sales, Effectv
Connect with the team
We’re here to help with a project, provide more information or answer
any questions you may have.