Author: Scott Edmondson
Scott Edmondson is a media and measurement sales leader with a deep understanding of how brands plan, buy, and evaluate advertising across today’s complex media landscape. His career spans the full ecosystem of media investment, from buying and activation to platform technology and independent measurement.
Scott began his career on the agency side as a national broadcast media buyer, managing large-scale television investments for major brands including Kohl’s and Subaru. In that role, he negotiated national media buys, analyzed campaign performance, and worked closely with networks to ensure campaigns delivered against client objectives. This experience gave him a firsthand understanding of how agencies evaluate media performance and where measurement gaps often exist.
Today, Scott leads strategic agency relationships for media measurement, owning partnerships with major holding companies including Omnicom. He works directly with agency leaders, investment teams, and brand marketers to help them quantify the impact of their media investments through advanced measurement solutions. By connecting exposure data with consumer insights, Scott helps advertisers understand not just where their ads ran, but how those campaigns influenced brand perception and marketing outcomes.
With experience across agency buying, ad tech platforms, and measurement, Scott brings a unique perspective to the advertising ecosystem. He understands the pressures agencies face to prove performance, the technology powering modern campaigns, and the measurement strategies brands need to confidently invest in media. His expertise sits at the intersection of media, data, and storytelling—helping advertisers turn campaign performance into clear, actionable insights that drive smarter marketing decisions.
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