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Author: Kim Thom

Kim Thom is VP Ad Effectiveness/Brand Lift for Dynata where she acts as Subject Matter Expert for account directors selling Dynata’s Brand Lift Solution to Agencies, Brands, Publishers and Market Research Firms. She specializes making complex measurement solutions approachable to customers, and articulating the value of measurement within the media ecosystem.

Areas of Expertise

Previously, Kim served as VP Measurement Sales Architecture at InMarket where she held a similar role in the geo-location space, creating custom measurement solutions for brands and publishers looking to use visitation and sales to measure the incremental effectiveness of media. Earlier in her career she was SVP of Sales West at NinthDecimal where she led a team selling location-derived media, measurement and audiences to brands and agencies.  

Education

  • BS in Communication/Advertising from Boston University