data designed for media agencies

Most campaigns run on assumptions. Yours shouldn’t.

From who you’re targeting to whether a campaign worked, assumptions show up in planning, activation, and measurement. Dynata replaces them with clarity and confidence.

Explore our media solutions

Most campaigns run on assumptions. Yours shouldn’t.

Trusted by the world’s top agencies and brands

Clarity at every stage of the campaign

You’re the partner clients count on to deliver effective campaigns that drive performance. But even the best strategy needs the right foundation. That’s where Dynata comes in. We work alongside your team to bring precision and transparency to the most complex parts of the process. We bring clarity to every phase from segmentation to activation and measurement. With research-grade data, people-based targeting, and cross-channel media measurement, we show you what’s working and why, so you can tell the story with confidence.

Data-backed audience targeting
Dynata delivers precise, research-grade audience data
Outcomes measurement
We measure brand outcomes you can show clients
Flexible ways of working
Flexible support, from DIY to full-service

Prove and optimize campaign value

Performance you can prove

Show your clients what worked and why. Dynata connects targeting to outcomes, so you can tell a results-driven story with confidence.

Reliability and flexibility

From simple to complex, small to large, and DIY to full-service, we scale to match your team’s needs.

Quality in motion

Data quality isn’t static. Dynata continuously evolves its methodologies and fraud prevention to stay ahead of the shifting media landscape.

The Dynata advantage in numbers

96%

Data acceptance rate

125M+

Completed surveys annually

48

Years in research and media

One partner. Full campaign intelligence.

Most partners support just one phase of the campaign. Dynata connects audience insights, activation, and measurement so you can build smarter campaigns and prove their impact from start to finish. With one partner, you get consistent data, cleaner workflows, and clearer results.

Why do the world’s top agencies choose Dynata?

Proven partner to leading brands and agencies

Decades of experience powering campaigns for world’s top brands and agencies. When the stakes are high, Dynata delivers.

People-based, privacy-safe

Reach real individuals, not modeled lookalikes, across channels without relying on cookies. Built for accuracy, relevance, and long-term sustainability.

End-to-end campaign intelligence

From audience insights to activation and measurement, Dynata connects the dots so you get full-funnel visibility.

Flexibility at any scale

Whether you’re running a niche test or a national campaign, Dynata adapts to your needs with seamless support and scalable solutions, so you never have to compromise speed for quality.

Relentless focus on data quality

Our methodology is designed to eliminate noise and fraud at the source, so you can plan, activate, and measure with confidence.

Real people. real qutcomes.

Our data is sourced from real, opted-in individuals ensuring more precise targeting and measurable results your clients can trust.

In an election season, it is critical that advertisers understand the effectiveness of their ads and messages so that they can get the vote for their candidates. Our partnership with Dynata allows advertisers to now gather hyperlocal insights in real time to understand how voters are reacting to messages so that they can then pivot and better optimize their campaigns to effectively reach and engage voters ahead of the big day

Chris Vail

Vice President, Political Sales, Effectv