Trusted by leading
global brands
You know the challenges.
We help solve them.
- 70M+ verified panelists
- Cross-channel coverage
- Real-time dashboard
Prove and optimize campaign value
Demonstrate media effectiveness by tying delivery to brand metrics like recall, favorability, and consideration.
Customize studies to match KPIs across channels such as display, social, and CTV.
Seamlessly integrate into planning with flexible study designs, benchmarks, and actionable insights.
Build and activate high-performance audiences
Use deeply profiled audience segments for precise targeting by demographic, interest, or purchase intent.
Improve media efficiency with deterministic data that reduces waste and boosts engagement and conversion rates.
Streamline planning by unifying research and media workflows, using one source of
truth for both.
Platform overview
Dynata helps agencies deliver end-to-end media intelligence, linking brand impact with
real-time audience activation through a single, privacy-compliant platform.
Trusted by leading
global brands
In an election season, it is critical that advertisers understand the effectiveness of their ads and messages so that they can get the vote for their candidates. Our partnership with Dynata allows advertisers to now gather hyperlocal insights in real time to understand how voters are reacting to messages so that they can then pivot and better optimize their campaigns to effectively reach and engage voters ahead of the big day
Chris Vail
Vice President, Political Sales, Effectv
Tools & resources
Audience targeting
Ensure balanced, representative samples for powerful insights—even with complex, hard-to-recruit audience requirements.
Pinpoint high-value segments using our extensive profiling data—whether you’re going after new moms, luxury travelers, tech decision-makers, or niche B2B audiences.
Creative testing
Full-spectrum survey scripting with advanced methods, expert support, global reach, and fraud-preventing QualityScore filtering.
Read moreTest and refine your creative pre-launch with real audience feedback. Make confident decisions backed by data, not guesswork.
Campaign measurement
Ensure balanced, representative samples for powerful insights—even with complex, hard-to-recruit audience requirements.
Understand what’s working and why. Our measurement tools track exposure, engagement, sentiment, and lift—so you can optimize in real time.
Audience Activation
Full-spectrum survey scripting with advanced methods, expert support, global reach, and fraud-preventing QualityScore filtering.
Read mNeed something unique? Our research experts work with you to design and execute custom studies that directly inform your campaign strategy.
Connect with the team
We’re here to help with a project, provide more information or answer
any questions you may have.