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Quality Fit for Purpose: Finding the Quality “Sweet Spot” for Today’s Online Research
By Jackie Lorch, VP of Global Knowledge Management & Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts. That lack of definition is just as much of a contributor to poor results as bad data itself…
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Quality Fit for Purpose: Finding the Quality “Sweet Spot” for Today’s Online Research
By Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts. That lack of definition is just as much of a contributor to poor results as bad data itself – after all, how can one know what…
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The Key to More Successful Product Research? Augmented Reality and Physiometric™ Data
By: Ashley Campbell Director, Product Sales With market competition increasing rapidly, brands face pressure to get the right products into the hands of consumers faster. This requires a greater and more granular understanding of the holistic customer journey, from interest to purchase, combining data from surveys and extensive research and development to ensure that those…
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The Challenge of Sample Supply in a Changing Insights Landscape
By: Jackie Lorch VP of Global Knowledge Management Major forces are changing the face of the research and insights industry, highlighting a longstanding concern in online research that is becoming an urgent reality: it’s increasingly difficult to find enough people willing to feed the surging demand for data. The New Forces Threatening Sample Supply Surveys…
