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Quality Fit for Purpose: Finding the Quality “Sweet Spot” for Today’s Online Research
By Jackie Lorch, VP of Global Knowledge Management & Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts. That lack of definition is just as much of a contributor to poor results as bad data itself…
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Quality Fit for Purpose: Finding the Quality “Sweet Spot” for Today’s Online Research
By Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts. That lack of definition is just as much of a contributor to poor results as bad data itself – after all, how can one know what…
