Make direct connections, at scale, around the world
With Dynata voice services, you make the connections you need, at scale, with fast service delivery and best-in-class quality assurance. Your data can be seamlessly integrated with data from other channels offered by Dynata for unparalleled research insights and exemplary customer care.
Computer Assisted Telephone Interviewing (CATI)
Telephone-based research interviews enable you to achieve a truly random representation, or zero in on specialized audiences such as expert panels. With global reach, supported by industry-leading technology and the largest CATI team worldwide, Dynata provides telephone access to consumer and B2B audiences at scale.
- Reach Consumers: Sampling options include Smart Cell™ for the targeting ability of a directory-listed database across the cell phone universe; Address-Based Sample for geographic precision covering nearly all U.S. households; or Random Digit Dial Sample (RDD) across landline and wireless samples for a projectable and methodologically sound frame.
- Reach B2B Audiences: Extraordinary reach delivers direct access to professionals in more than 200 countries, by person or role, targetable by number of employees, sales volume, SIC code (in the U.S.) and other attributes – all verified at time of interview. Research experts can help identify optimal targets, while dedicated interviewers are skilled in navigating gatekeepers to reach them.
- Reach Political and Voter Audiences: Tap the largest, most accurate voter-matched on-line and offline panel in the U.S. to drive political research at the national, state, district, and local levels – informed by voter behavior and modeled variables. Enhance your research with multi-mode surveys from the same sample frame and use complex methods such as Conjoint and MaxDiff.
With more than 2,000 technology-enabled voice stations in state-of-the-art call centers around the world – and more than 3,000 experienced service professionals – Dynata Voice Services answers your call for both inbound and outbound customer care. Combine service applications with tracking and CSAT research for a comprehensive customer-focused solution. Capture leads and enhance the reach of your sales team, enabling faster response and widening your prospect universe.
Collect data across a variety of modes with statistically selected samples of telephone numbers and addresses, or ‘Offline Sample.’ Offline methodologies can be used to reach smaller areas or populations, target for efficiency, and achieve accurate probability sample. These samples can be purchased separately, for clients looking to manage data collection on their own, or as part of a project where Dynata manages data collection.