Global Consumer Trends | New Experience Economy in the Metaverse


The New Experience Economy:
The Metaverse & Virtual Experiences

Download the new Global Consumer Trends Report

Nearly everyone’s lives have been changed by the pandemic causing new mindsets and behaviors to emerge. Now, people are prioritizing spending quality time with loved ones, taking care of their health and creating memorable experiences. And for many, those experiences became virtual.

Demand for online experiences grew during the pandemic in several categories from fitness to travel, entertainment and culture. Although people appreciate the convenience, they say it’s just not the same as being there in person.

Consumers are still interested in participating in virtual experiences and see the potential of the metaverse to transform culture. Could immersive technology help bridge the gap in The New Experience Economy?

Download Dynata’s report for insight into trends shaping the future of the metaverse and virtual experiences.

Key Findings at a Glance

  • Discover the types of virtual experiences people participated in during the pandemic

  • Learn how consumers view the benefits and drawbacks of virtual experiences

  • Find out what people want to experience in the metaverse

Download the report

NOTE: The survey includes over 11,000 responses from 11 countries: the USA, Canada, the UK, France, Spain, Germany, the Netherlands, Italy, China, Japan and Australia.