Rich First-Party Data Links to Precise Voter Segments for Better Campaigns
Dallas, Texas (May 16, 2018) – As political polling moves online and onto mobile devices, it becomes more difficult to accurately profile and engage voters over the phone. Research Now SSI, the global leader in digital market research data and data services, is announcing a partnership with Aristotle International, a leader in voter data, to offer pollsters, PACs, public opinion groups and nonprofits important behavioral and modeled variables to conduct opinion polling via online and Computer-Assisted Telephone Interviewing (CATI) modes.
The agreement with Aristotle will help pollsters and nonprofit organizations connect with verified registered American voters. Aristotle’s national voter file contains more than 500 attributes such as voting and donor histories, political party registration and affiliation, hobbies and more. Research Now SSI’s panel members are deeply-profiled and include attributes including voter registration status, congressional district, party affiliation and past voting behavior at the national, state and local levels.
“Aristotle is proud to work with such an innovative company as Research Now SSI in online survey research as we continue to profile and engage voters,” said Aristotle CEO John Aristotle Phillips. “As the leader in non-partisan political data, our mission has always been to power the democratic process. We know better than anyone that in today’s political world, data accuracy is paramount. If the data is wrong, everything else is wrong and a lot of valuable resources are wasted.”
Research Now SSI’s panels are part of a comprehensive and flexible political polling solution. By using verified voting history, pollsters gain access to likely voters and voting behaviors as well as to more reliable, trustworthy panelists’ opinions. Research Now SSI has permissioned, primary relationships with panelists enabling ongoing interaction and the ability to match against third-party data sources — leading to higher quality data and stronger profiles. In addition, Research Now SSI continues to provide real-time checks on opinions of the voting public regarding candidate favorability throughout election cycles.
“With an established reputation for high quality data, the one-to-one relationships we build with our research participants result in authentic data that we match against third-party data sources to enhance profiles – far more accurately than many who exclusively use digital fingerprints,” said Jared Schiers, VP of Data Products at Research Now SSI.
Aristotle is the global leader in providing technology to political campaigns and organizations, offering a seamless solution for campaign software, voter data, PAC and grassroots software and services. Their national voter file contains over 190 million records each with more than 500 attributes like voting histories, hobbies, demographics and more. Visit Aristotle at www.aristotle.com.
About Research Now SSI
Research Now SSI is the world’s leading global provider of first-party consumer and professional data based on extensive, proprietary market research panels. Around this core asset of opted-in, managed data, the company has built innovative data services and solutions that bring the voice of the individual to the entire marketing spectrum, from research to marketing to advertising. Research Now SSI serves more than 4,000 market research agencies, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific. For more information about our range of data-driven offerings, go to www.researchnow.com and www.surveysampling.com.
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