Dynata Grows Loyalty Panel in Asia-Pacific with Addition of Accor and Big Loyalty
Expansion enables Dynata to continue providing high-quality insights for clients in hard-to-reach markets, delivering greater scale and depth for research in the region
SYDNEY, AUSTRALIA – Jan. 28, 2021 – Dynata, the world’s largest first-party data and insights platform, today announced the expansion of its loyalty community reach in Asia-Pacific with the addition of partnerships with global hospitality group Accor and Big Loyalty, a subsidiary of Air Asia. This most recent expansion in Asia-Pacific follows a December 2020 expansion that added to Dynata’s exclusive rewards community in New Zealand, India, Malaysia and Indonesia. These expansions enhance Dynata’s ability to deliver unparalleled high-quality insights for clients in hard-to-reach markets with scale and depth while also ensuring consumers are rightly rewarded for offering their insights and opinions.
Today, Dynata has the world’s largest “by invitation only” market research community, built through two decades’ of experience in the loyalty marketplace, connecting leading brands with consumers across four continents to gain new insights, test upcoming products and participate in real-world missions.
By taking surveys, these consumers can earn points from Dynata’s 60+ premier partners in the airline, hotel, banking, retail, restaurant and loyalty industries around the world, points redeemable for discounts, special offers and member-only promotions. In exchange, brands can be assured the highest quality research available thanks to strict loyalty source controls, ensuring access to real consumers with real insights. This fair-value exchange, where consumers are compensated for their opinions and attitudes, is foundational to delivering the trusted, high-quality insights that drive decision-making.
“Our clients depend on us to deliver the high-quality insights that power decision-making and drive growth and revenue,” said James Burge, Managing Director, Asia-Pacific for Dynata. “Those insights are built on the opinions and attitudes of real consumers in the real world. Loyalty programs play a vital role in ensuring that consumers are engaged and feel it is worth their time to give their opinions and attitudes. Our panels have been built to make sure that our clients can find and engage with the right people. Expanding that program ensures that we can continue to deliver those insights while providing that fair-value exchange for consumers.”
Dynata expects to continue expanding its loyalty footprint in the coming months in Singapore, Thailand and the Philippines to meet the increasing demand for high-quality insights in Asia-Pacific.
Dynata is the world’s largest first-party data and insights platform. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves more than 5,500 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com.
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Christian T. Potts
P: +1 781 964-6093