New focus drives innovation in B2B and B2C telephone interviewing first-party data solutions
Dallas, Texas; June 3, 2019 — Dynata, a global leader in first-party data and data services, announces the appointment of Yaron Zimmerman to General Manager, Computer-Assisted Telephone Interviewing (CATI) Services. Dynata operates the world’s largest global, professional CATI team, providing clients with a scalable solution to collect data from B2B and B2C telephone audiences for diverse applications, including market research, polling and customer satisfaction.
Zimmerman, previously Chief of Staff at Dynata, holds an impressive track record with expertise in operations, growth planning, sales enablement, process reengineering and M&A integration. Zimmerman has demonstrated his ability to develop and deploy value-creating strategies, most recently in his leadership of the Research Now and SSI integration efforts. As General Manager, CATI Services, he will deploy new products that integrate Dynata’s telephone interviewing and online data gathering capabilities, while leveraging its industry-leading first-party data and proprietary software.
“I am excited to assume this leadership role overseeing our CATI Services. Dynata has over 30 years of mixed-mode global data collection expertise supporting consumer, B2B, and in-depth interviewing. Our massive CATI infrastructure conducts over six million telephone interviews annually via seven call-centers, supported by more than 2,000 employees. I look forward to accelerating the development and expansion of our CATI solutions to meet the growing needs of our customers,” said Zimmerman.
Dynata is the only first-party data provider with globally-scaled capabilities that dynamically leverage all modes of data collection to deliver high-quality consumer and B2B insights for business decisions.
Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its core first-party data offering to bring the voice of the customer to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers in North America, South America, Europe, and Asia-Pacific. For more information, go to www.dynata.com.